The philanthropic arm of a 555-bed, acute care hospital needed to convert more of its 78,000 annual patients into donors through digital channels. Using our machine-learning predictive algorithms, we were able to identify the Foundation’s top-level prospects and create a cross-channel engagement strategy to convert them to donors.
To reach prospective donors within 30 days of their care experience, we launched a Grateful Patient email series to enroll recently discharged patients. Once patients were welcomed, they received regular philanthropy and stewardship messaging.
Using the client’s first party and clinical data as well as our own proprietary machine-learning models, we identified top fundraising prospects based on attributes associated with high-value donors.
Our HIPAA- and SOC2-compliant, web-based application invited active patients to share stories and make a donation. By engaging patients around gratitude, we built a robust, qualified new donor pipeline for the Foundation.
Our team managed cross-channel annual giving campaigns across email, direct mail, social media and web, developing creative themes and content for direct mail and digital communications.
