A multi-state hospital system needed to build a new pipeline of donors, leveraging a digital grateful patient solution that could be scaled as a shared service across 50+ hospitals and eight states. Using our proprietary Share of Health™ data solutions, we standardized a system-wide program to boost both donor conversion rates and gift amounts.
Utilizing the client’s first-party and clinical data as well as our own proprietary Share of Health™ machine-learning algorithms, we identified top fundraising prospects based on attributes associated with high-value donors.
Our HIPAA- and SOC2-compliant, web-based application invited active patients to share stories and make a donation within 14 days of their care encounter. By engaging patients around their gratitude, we cultivated a robust, qualified new donor pipeline.
Starting with a regional pilot in a single state, we scaled the program with consistent data transfers, tracking specifications and content workflows to enable cross-regional knowledge sharing and optimizations that could be applied at the system level.
Our team managed multi-channel annual giving campaigns across email, direct mail, social media and web. We developed creative themes and content for direct mail and digital communications that incorporated brand-level consistency while allowing for customization at the individual Foundation level.
