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Revamping the Digital Presence for a Regional Home Health Care Provider

The Challenge

 

How do you create a digital presence to attract customers and employees and effectively communicate a wide breadth of home healthcare services?

The Solution

 

  • Updated brand positioning and messaging to create consistency and differentiation in a competitive market.
  • Re-designed website and produced an overview video to clearly communicate service offerings and drive engagement and conversions.

 

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The Results

Unique visitors and site sessions increased 30-50% month over month

Bounce rate decreased nearly 25%

Hundreds of phone calls each month from new client and employee inquiries