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Re-positioning a Brand for a Non-Profit Serving People with Physical Disabilities

The Challenge

How do you transition a regional brand to become a global resource and authority on physical disability in the context of the 2016 Paralympic Games?

The Solution

  • Designed and developed new brand identity and assets for on and offline materials.
  • Re-designed website and launched an integrated digital communications plan spanning web, social and email.
  • Re-positioned the brand through a new positioning statement and brand pillars to connect with a broader audience and differentiate from other organizations.
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The Results

Achieved organizational consensus across 5 departments and senior leadership on new brand vision and organizational strategy

Creation of new assets allow for more effective partner outreach and global alliances

Developed modern, content-rich website that engages current and prospective members and supporters