Re-positioning a Brand for a Non-Profit Serving People with Physical Disabilities
- Designed and developed new brand identity and assets for on and offline materials.
- Re-designed website and launched an integrated digital communications plan spanning web, social and email.
- Re-positioned the brand through a new positioning statement and brand pillars to connect with a broader audience and differentiate from other organizations.
Achieved organizational consensus across 5 departments and senior leadership on new brand vision and organizational strategy
Creation of new assets allow for more effective partner outreach and global alliances
Developed modern, content-rich website that engages current and prospective members and supporters