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Re-Branding a Grateful Patient Program for a Multi-Hospital, Major Market Foundation

The Challenge

How do you establish a meaningful and valuable relationship between a hospital foundation and patients early on in their care experience?

 

 

The Solution

 

  • Created an “Honor Your Caregiver” brand to create differentiation from other Grateful Patient programs and present patients with a clear call to action.
  • Established consistent brand style and tone across all collateral and marketing materials.
  • Developed a new set of core messaging pillars and tangible giving levels to communicate a clear donor proposition and the benefits of giving.
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The Results

Hundreds of stories shared and email addresses acquired.

Tens of thousands of dollars raised from new, first-time donors.