Re-Branding a Grateful Patient Program for a Multi-Hospital, Major Market Foundation

The Challenge

How do you establish a meaningful and valuable relationship between a hospital foundation and patients early on in their care experience?



The Solution


  • Created an “Honor Your Caregiver” brand to create differentiation from other Grateful Patient programs and present patients with a clear call to action.
  • Established consistent brand style and tone across all collateral and marketing materials.
  • Developed a new set of core messaging pillars and tangible giving levels to communicate a clear donor proposition and the benefits of giving.
FPO Solution Detail Alt

The Results

Hundreds of stories shared and email addresses acquired.

Tens of thousands of dollars raised from new, first-time donors.