Re-Branding a Grateful Patient Program for a Multi-Hospital, Major Market Foundation
How do you establish a meaningful and valuable relationship between a hospital foundation and patients early on in their care experience?
- Created an “Honor Your Caregiver” brand to create differentiation from other Grateful Patient programs and present patients with a clear call to action.
- Established consistent brand style and tone across all collateral and marketing materials.
- Developed a new set of core messaging pillars and tangible giving levels to communicate a clear donor proposition and the benefits of giving.
Hundreds of stories shared and email addresses acquired.
Tens of thousands of dollars raised from new, first-time donors.