Reaching On-The-Go Employees for Pennsylvania’s Largest Health System
Provide easy and convenient access to important health system communications for “on-the-go” employees like nurses and doctors.
- Test the use of text messaging amongst 2 target employee groups at a single location.
- Comprehensive awareness and education roll-out to clearly communicate the value of the texting program and establish rules of engagement for a quality user experience.
- Text content encompassed Important information including emergency alerts, important corporate announcements, job listings, HR and benefits enrollment information, and policy changes.
93% texting satisfaction rate
30% + response rates
Roll-out of pilot to entire system with 12,000+ employees enrolled
Less than 1%