Integrated Doctor’s Day Campaign for a Multi-Hospital, Major Market Health System


The Challenge

How do you use digital platforms to activate current patients and the broader community around a national day of provider recognition?


The Solution

  • Developed and launched fully integrated digital campaign across web, email, social media and advertising.
  • Designed consistent brand materials across channels for seamless user experience and increased conversions.
  • Used first-hand perspectives from actual patients and doctors to create authenticity and relevance for supporters.
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The Results

Hundreds of new email addresses acquired from the broader community

Hundreds of positive patient stories shared

70% increase in donations vs. prior year