Integrated Doctor’s Day Campaign for a Multi-Hospital, Major Market Health System
How do you use digital platforms to activate current patients and the broader community around a national day of provider recognition?
- Developed and launched fully integrated digital campaign across web, email, social media and advertising.
- Designed consistent brand materials across channels for seamless user experience and increased conversions.
- Used first-hand perspectives from actual patients and doctors to create authenticity and relevance for supporters.
Hundreds of new email addresses acquired from the broader community
Hundreds of positive patient stories shared
70% increase in donations vs. prior year