We design and build digital engagement programs that help healthcare organizations create more valuable relationships with their customers, patients and employees.

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Perspective

The healthcare industry is changing.

Your patients are now your customers. They live digital lives and expect you to do the same.


We live in a world where digital platforms mediate nearly every experience and media consumption on digital channels now surpasses TV. This new digital reality requires a shift in how industries operate and treat their customers. We bank online, shop online, and book our travel online.

 

And now, we manage our health care online.

At the same time, industry transitions like consumerization, value based incentives, triple aim and population health require proactive monitoring, treatment and engagement with patient populations.

 

The healthcare industry must adapt, and with these changes comes a need for new solutions: solutions with digital at the core.

We have decades of experience helping Fortune 100 brands and non-profits cultivate and activate their customers and supporters.

 

We apply this unique perspective to help healthcare organizations excel in the digital age and build authentic, valuable and long term relationships with their customers.

Our Work

The work we do helps our clients achieve a number of different organizational objectives, including:


Customer & Patient Experience

Improve your patient experience with customized content and tools throughout the continuum of care.

 

  • Branding and positioning
  • Patient journey mapping
  • Service line marketing
  • Care compliance
  • Population health management
  • Loyalty and retention

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Physician & Employee Engagement

Effectively manage and communicate with all of your employee groups across platforms.

 

  • Internal team structure, process and governance
  • Intranet design and development
  • Physician portals and communications
  • Digital Town Halls
  • Email and texting programs

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Foundation Fundraising

Raise money online from your supporters and grateful patients.

 

 

  • Online fundraising
  • Grateful patient programs
  • Digital communications planning and implementation (web, email, social, text)
  • Foundation and service line integration

 

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Approach

The programs we develop are fully customized to our healthcare clients’ unique needs.


The goal of our work together is to answer the question:

“How do we use digital tools, technologies, and communications to solve your core business challenges?”

Our approach doesn’t start with a tactical project or specific technology solution, but with the core challenge you’re facing. We first craft a measurable and actionable strategy, and then follow our proven methodology to develop a solution that includes cross-platform digital content and tools throughout the entire continuum of care. We appy lean principles and use small batch pilot projects to implement quickly in complex institutional environments.

Continuum of Care: Our Digital Solutions

1

Patient Acquisition


Content & Tools

  • branding and advertising campaigns
  • advanced targeting using behavioral, diagnostic and contextual filters
  • online reputation management

Platforms

  • search
  • social media
  • display
  • video
  • provider listing sites

2

Pre Care


Content & Tools

  • procedure prep content
  • educational classes and event promotion
  • patient portal and meaningful use

Platforms

  • email
  • text messaging
  • patient portal
  • website
  • social media
  • video

3

Point of Care


Content & Tools

  • educational content
  • care plan management for patients, families and caregivers

Platforms

  • mobile & tablet apps
  • website
  • text messaging

4

Post Care


Content & Tools

  • discharge instructions
  • health and wellness content

Platforms

  • email
  • text messaging
  • patient portal
  • website
  • social media
  • video

5

Loyalty & Retention


Content & Tools

  • cross-selling of ancillary services
  • patient reviews
  • advocacy and fundraising

Platforms

  • email
  • text messaging
  • patient portal
  • website
  • social media
  • video

We offer full-service digital capabilities that span digital strategy and tactical implementation across design, development, and communications:


  • Digital Strategy and Roadmap Development
  • Website Design & Development
  • Email, Social Media & SMS Communications
  • User Experience
  • Video
  • Branding & Positioning
  • Content Strategy & Creative
  • Analytics & Data Science
  • Mobile App Development
  • Media & Advertising

Clients

We have worked with some of the top brands and organizations in the world. We apply that cross-industry experience for our clients across the healthcare sector.


Health Systems & Hospitals

Health Plans

Pharmaceutical Companies

Healthcare Associations & Government Entities

Non-Profits & Foundations

Leadership Team

We bring more than more 20 years of experience working with leading digital brands and businesses both inside and outside the healthcare industry. Our team includes experienced digital strategists and professionals as well as clinicians and healthcare executive advisors.

John Simpson

John Simpson

President & Co-founder


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Ben Texter

Ben Texter

EVP & Co-founder


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Michael Focht, Sr.

Michael Focht, Sr.

Senior ADVISOR & FORMER PRESIDENT, TENET HEALTHCARE


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Dr. Jane Gray

Dr. Jane Gray

Clinical ADVISOR


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Sonia Bernick

Sonia Bernick

Digital Project Manager


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Arif Bandali

Arif Bandali

Lead Developer


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Wendy Johnson

Wendy Johnson

Lead Content Marketing

 


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David Spears

David Spears

Lead Design

 


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Virginia Bramante

Virginia Bramante

Digital Project Manager

 


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Contact Us

Contact Us

Contact Us

Visit our Digital Health Innovation Lab: a collaborative initiative to foster open dialogue about ways digital can be used to improve the patient experience.

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